Hi, Welcome to my website. I'm
I'm a data analyst/scientist living in Mumbai. Having worked for 6+ years in advertising I’m still fascinated every other day by new ideas from creative folks of the industry. The media/entertainment business is my favourite and I enjoy learning about people’s consumption habits and the content that drives them.
Watching TV/movies is also one of my favourite hobbies and I often spend time reading endless trivia associated with them.
Some trivia about me:
Favourite Movie – Silver Linings Play Book
Favourite Series – Big Bang Theory & Game Of Thrones
Favourite Character – The Dude/Jeffrey Lebowski
Favourite Genre – Science Fiction, Comedy & Action
Favourite Director – Wes Anderson
Favourite Game - Red Dead Redemption 2
Majority of my time in the ad industry has been spent developing or working with marketing measurement solutions.
Some of the projects I’ve been involved in are – Data clean rooms, Media Mix studies and offline to online impact.
Skills - Automation for data preprocessing & reporting, data analysis for business insights, end-to-end analytics solution design and implementation, dashboard UI/UX design and development, regression modelling & data storytelling.
Favourite Tools/Software - Python(pandas/NumPy/scikit-learn/pywin32) & Tableau(Desktop/Site).
Other Tools/Software I work with - SQL(SSMS/GCP-BQ), Excel, PowerPoint & Datorama(Salesforce).
Additional Tools/Software I'm familiar with - HTML/CSS/JS/Django & MassTer(MASS Analytics).